Sustainable Consumerism Made Possible

We have been enslaved, at one point or another, by excessive consumerism. It came to a point where our happiness depended on the number of material things that we possess. There was that constant need to own the latest smartphones, wear the most fashionable outfits, drive the smartest cars, and then show it all off in social media.

However, in recent years, there has been a break from our preoccupation with ownership. The gears have shifted towards having a minimalist lifestyle, where less is definitely more. People have become more aware that consumerism has caused the depletion of our natural resources, and that the way to counter this is to support the cause of sustainable development. According to World Bank, sustainable development is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Sustainability vs Consumerism     

The paradigm shift from material consumption to sustainability has come a long way. Here are some ways on how you can help the environment, and also help yourself along the way:

  • Be discerning of the advertising message being sent your way. Whenever you are tempted to make a purchase, ask yourself if it is something you really need.
  • Be grateful for what you have. Do you really need to have that latest iPhone? Chances are, your current phone is working just fine.
  • Avoid malls as much as possible. Do not go to places where you know you will be tempted to spend some of your hard-earned cash. A shopping mall is where most impulse purchases are made, and where buyer’s remorse happen.
  • Support sustainable industries. If you must spend at all, support industries that care for the environment. Sustainable fashion, or eco fashion, is one of these growing industries. It makes use of materials that can be renewed and of processes that reduces carbon footprint.

Northwood Rings and Its Ethical Beliefs

One such company that believes in sustainability is Northwood Rings. Northwood Rings is not only famous for its beautiful wooden rings handcrafted by artisans, but by its environmentally-friendly products as well. The company makes use of reclaimed and ethically-sourced wood to create wooden rings, which means that no tree has been harmed in their creation. Instead, the company makes sure that the wood they use has already been used for another purpose or has been cast aside by other manufacturers. If the business cannot account for the source of the wood, then it won’t be used.

Aside from the ethical procedures in place during the manufacturing process, Northwood Rings also supports charities they believe in. The Coral Reef Alliance is a non-profit organization that takes care of the world’s coral reefs, while CPAWS helps protect Canada’s wildlife, parks, and forests. A portion of Northwood Rings’ sale goes to these two charities.

Sustainable Consumption: It’s Easier than You May Think

Bertrand Russell once said, “It is preoccupation with possessions, more than anything else, that prevents us from living freely and nobly.” Let’s try to be more conscious with our purchases. Let’s be smart by supporting industries that support the environment. We can do this by wearing clothes and accessories that have been manufactured in an environmentally friendly and socially conscious manner.