Interview with Victor Wan, Co-Founder of Kulör Cases

  1. Describe your business.

We are personalized luxury leather iPhone case makers. Our business is based in Sweden and in Hong Kong. The CEO is Victor Wan who works alongside the Swedish designer Ingrid Andersson.

  1. How did the business start?

It all began in 2017. Victor Wan, the founder and CEO, previously worked with a telecom company. All along he wanted to do something that would let him directly interact to his customers. After 14 years in the telecom industry, Victor decided he will start something of his own that would let him become a part of his customers’ special moments.

This dream was fulfilled when the first customer of the company was an astronaut from Malaysia who ordered a phone case for himself as well as for his wife for the celebration of the birth of their twins.

  1. What inspired the design?

We wanted something classy but also something that would age well. Leather was the perfect option. Then came the issue of the design. Most leather cases are mono toned, all black, all brown, all blue, etc. We wanted a sleek yet beautiful design. This led to the decision of a multi-colored and colorful case design. Secondly, we didn’t want the cases to be a source of advertisement for us, but just for the user. Therefore we skipped our company logo from the case. Lastly, we decided for personalization so people could have their names, initials or something special foil stamped on the phone case. Our phone cases represent our customer’s true character.

Working on two different pieces of cowhide leather increases the complexity but we are a luxury brand and we won’t do anything less than the best.

  1. There are a lot of iPhone case makers. What makes you different from them?

We provide best of the best. Our iPhone cases are handcrafted. The products we make are all about the customers which is why we don’t incorporate a company logo on our cases. What makes us different is that our utmost goal is to satisfy our customers. We pay close attention to minute details. For example, most leather cases are made by gluing leather sheets on top of plastic bases. The sides of the plastic are visible, which doesn’t give a neat look. We keep that in mind and make sure the corners and sides are all covered in leather.

Our craftsmen spend three times the amount of time that it takes on one regular case. It is all because of our commitment to providing the best of the best.

  1. How do you cooperate if a customer isn’t satisfied with your product?

We provide the best quality products in the most affordable price. We make sure to fulfill the customer’s every single detail. If in case for some reason our customer has any kind of issue, we offer a 30 day return policy. We allow customers the leverage to buy and test the products. If they are unhappy, they can simply return the product for a refund. This way our customers can shop without a worry.